On an otherwise quiet morning in Shoreditch, hours before the shops open and thrifters descend to Brick Lane, there’s already a queue outside Jolene. This salmon pink corner bakery, an outpost of the bakery and restaurant in Newington Green, is a destination of its own even as a takeaway only spot.

From the team behind Primeur and Westerns Laundry with over a decade in the London food scene, Jolene is a playful bakery (the messy handwriting logo is very au courant) that puts out serious pastries and breads that are on par with classic French boulangeries. They have a few locations around the city and a cult following for good reason. Their croissants have the layers and buttery crunch that live up to French standards, and their bread shines in the form of sandwiches and boules. In warmer months they also do soft serve. And yes, like any cool bakery worth its salt, they have fun merch so you can wear your iykyk taste.