Loaf on Paper is the kind of place that knows exactly who their target audience is. It’s a beacon for stationery girlies, who collect stickers and washi tape and thrive in a cafe-shop combo with well-whisked matcha. It feels like a place borne of a Tiktok trend, except once you get close you realize it’s just as good as you want it to be. There’s ample seating, the drinks and pastries are to a Japanese cafe standard, and the aesthetic matches the product. The stationery shop in the back stays true to Niconeco Zakkaya’s reputation, meticulously curated, always something new and pretty to discover.

Opened in 2025, Loaf on Paper is an expanded vision of the original East Village pint-sized shop. On the weekends, it can get crowded as non-locals descend upon Williamsburg driven by short-form videos. But on a weekday, Grand Street is pretty quiet, and it’s become a popular spot for reading and working with a little treat and tranquil ambience.