Earl of East is a lifestyle and home fragrance brand that is anchored in a respect for daily rituals. What started as a humble market stall in 2014 has grown into a cult favorite local brand with a collection of signature scents, bath products and some curated homeware. All of the products are created sustainably in East London.

Today, they have a few shops around the city. Each one feels like a sanctuary. A sensorial experience in a beautifully designed yet simple space to house their curated collection of products. In addition to their own line of home fragrances and bath products, they also carry some homeware and design products from some independent lifestyle brands. All together, it paints a portrait of a slow life where the little things are savored. Where everything smells nice. Where you might be inspired to draw a bath, light a candle, and relish being a homebody. Earl of East is the kind of shop that inspires you to come back again and again, whether it’s to refill a candle, or join a community experience, or to just seek out another special thing to bring into your home life.