// SEOUL // MYEONGDONG //

hotel 28 myeongdong

a cosmopolitan modern hotel in the heart of seoul

In the middle of the neon lit commercial alleys of Myeongdong, Hotel 28 offers contemporary comfort with easy access to shopping and dining. Inside the hotel, which shares a building with several restaurants, is surprisingly quiet, an effective escape from the bustle outside. The first property in Korea to be a part of the Small Luxury Hotels of the World collection, Hotel 28 is a design hotel with exceptional service. The cinema theme is woven throughout without being too kitschy. Rooms are contemporary and industrial, smartly laid out with everything you need for a city stay, and all the basic amenities that are standard to Asian hotels.

The hotel restaurant Congdu does breakfast service for hotel guests as well as lunch and dinner service, with a contemporary take on traditional Korean cuisine. Breakfast is a delightful experience, several steps up from a hotel buffet breakfast. The two course meal starts with a starter inspired by Korean temple food, and then a western or Korean main course. While they have coffee and tea available, the better option is to hop over to the donguibogam bar to make a customized herbal, medicinal drink. And the fruit is a highlight, self serve and seasonal for a fresh start to the day.

the details

Address 13 Myeongdong 7-gil, Jung District, Seoul
Website https://www.hotel28.co.kr/
Reviews https://www.tripadvisor.co.kr/Hotel_Review-g294197-d10692374-Reviews-Hotel28_Myeongdong-Seoul.html
Instagram @hotel28_myeongdong
Price $$ – rates typically fluctuate from $120-250+ depending on the room type and season
Aesthetic sleek and modern with a not so subtle theme of cinema history throughout 

good to know

Go here for: a quick business stay, a first time visit to Seoul, a weekend trip

Don’t miss: the “Founder’s Gallery” on the 5th floor that displays Korean film paraphernalia from the 50s and 60s from Shin Young Kyun, actor and the founder of the hotel. During summer, they also have an open rooftop garden with reservation.

Getting here: about a 5 minute walk from Euljiro 1(il)-ga station (line 2), use exits 5 or 6 for the shortest walk

Last visited: December 2024

Last updated: March 2025

while you're here

WANDERLOGUE COPYRIGHT 2025