Xinu is a beautiful brand, and a beautiful retail destination. It’s experiential, but not in a gimmicky way. But a physical manifestation of the brand and the signature curated scent profiles. Everything about it is organic yet sculptural. Botanical and luxurious. Inviting olfactory discovery and delight.

The niche product line is all about quality over quantity. Six signature perfumes. All in the green, fresh, floral and grassy spectrum, inspired by the botany of the American continent, with notes that draw from the lush flora. The perfumes come in sizes. Beautiful wood and handblown glass bottles that can be easily upcycled long after you finish the perfume. They also have a selection of home fragrances and body care products: candles, incense, lotion and body wash, all with similar scent profiles.

Each boutique is uniquely designed. The Juárez location is a circular space lined with windows that look out to the garden, sunlight from all directions and open shelves with a tactile feel to interact with the products. Surely, enhancing the scent experience by immersing visitors in a botanical environment. For fragrance lovers, Xinu is a spiritual experience. But for anyone with an appreciation for craft, it’s well worth stopping in.